Market Research
We specialize in two areas of market research:
Technically Complex Markets
Our principals have advanced degrees in science and engineering and have worked in a vast number of highly technical markets. We have an established process for rapidly developing a solid technical and commercial framework for analyzing high technology enterprises and markets.
Go-to-Market Strategy
We have worked with dozens of firms as they develop and implement growth strategies. We use a structured, market-back approach to systematically evaluate growth concepts. This clear, structured approach maximizes the probability of initiative success.
Successes
–Developed a marketing strategy for a $200 million dollar segment of a $4 billion equipment manufacturer. Work led to a novel go-to-market approach, expected to double annual sales.
– Developed novel category management strategy for $100MM, PE-owned agricultural building equipment supplier. Approach doubled the rate of successful new product introduction.
– Developed approach to monetize industrial reliability data for a $10MM industrial services company, leading to a new, sustainable, and profitable service line.
– Developed a comprehensive, data-driven approach for market expansion for a $150MM industrial elastomerics manufacturer.